LEISURE AND EVENTS
A unique savoir-faire in both catering and reception services.
EXHIBITION CENTERS, MAJOR-EVENT CATERING
Areas operates in 89 prestigious and leisure venues
In 2015, Areas was official caterer of both the COP21 UN Conference of the Parties,and the Italian Pavilion at the Expo Milano universal exposition in Milan, Italy
HUNDREDS OF THOUSANDS OF GUESTS
Organizers of major sporting, cultural and business events call on Areas for its proven expertise in providing temporary food-service solutions and its ability to cater for hundreds of thousands of guests.
Areas recently strengthened its leadership positions in the exhibition center catering markets in the greater Paris area, and in Catalonia, Spain, where it is the choice services provider for the two Fira de Barcelona exhibition centers. Areas is present in the principal exhibition venues in Spain: Fira de Barcelona and IFEMA. As the leading food & beverages operator at the Fira de Barcelona, Areas manages a total of 42 restaurants and coffee shops.
In its capacity as concession grantee for the Porte de Versailles exhibition center in Paris, Areas has fully refurbished the food-services offering in Hall 2: the food counters which were previously dispersed around the hall have been replaced by a modern food court. The new “Food Hall” now includes three complementary concepts: Paul, the first Cake & Coffee format, exclusively designed for the exhibition center’s operator, Viparis, and an innovative Red d’Hippo restaurant that fits the venue perfectly
CATERING FOR PARIS TRADE FAIRS FOR THE LAST 30 YEARS
Areas has long been a catering provider at exhibition centers, having won the concession contracts for the Paris Nord Villepinte and Paris Le Bourget sites in 1985 and then the Porte de Versailles exhibition center in 1990. All three of these sites are now managed by Viparis.
INTERNATIONAL SHOWS IN PARIS
One of the most prestigious events held in Paris is the International Paris Air Show organized every two years at Le Bourget by the French Aerospace Industry Association. This show attracts 350,000 visitors from around the world in the space of one week. For Areas, this represents six months’ work, with 700 employees mobilized to provide catering services in Halls 1, 2 and 3 (sit-down dining, take-away solutions and events catering, etc.) as well as outside the halls, with some forty kiosks proposing a varied offering to satisfy a wide range of tastes – traditional specialties from the Aveyron region, cuisine from south-west France, a Paul bakery, Angélina macaroons, a Basque-style brasserie, food trucks, burgers and Mexican food.
Areas also caters for two major trade shows at the Porte de Versailles exhibition center in Paris – the Paris Motor Show, which attracts more than 1.2 million visitors and the Foire de Paris, whose visitor numbers reach around 700,000. In all, we provide catering services at more than 150 trade shows and fairs in France each year, drawing on our unique and specific operational expertise for each one. These events are also an opportunity for us to carry out the essential process of testing new offerings in a popup format before introducing them permanently at exhibition centers or rolling them out to other markets.
CENTER PARCS: A CONSTANTLY EVOLVING OFFERING
Adding to its existing operating presence in several Center Parcs villages in France and Germany, on June 29, 2015 Areas celebrated the opening of the new Bois aux Daims Center Parcs village – the fifth in France. The offering we devised for Bois aux Daims is structured around three main formats: sit-down dining (a buffet, a pizzeria, a café/restaurant, a pancake house, a fast-food option/bar and a bowling alley bar); retail outlets (Carrefour Express and a bakery); and a deli/meal delivery service. This structure factors in the lower numbers of people wanting table-service and the success of fast food options such as Paul, as well as popular demand for retail solutions and the in-cottage meal delivery service we have developed. For the other Center Parcs villages in which we operate, we constantly develop our offerings to remain in tune with customer requirements and changes in consumer behavior, notably by integrating well-known brands such as Quick and Carrefour Express, as well as directly-owned brands (e.g. Cocoon) and pop-up points of sale during peak periods.