Sergio Rodríguez, CEO of Areas Iberia is featured on the cover of this month’s Restauración News in an interview focused on some of the key challenges and opportunities shaping foodservice in travel environments.
In the conversation, he reflects on the strategic importance of Areas Iberia’s recent award of 22 outlets at Josep Tarradellas Barcelona–El Prat Airport, as well as the operational complexity of transforming an airport environment while minimizing the impact on the traveler experience.
The interview also explores the importance of building the right mix of proprietary brands, global brands, and local concepts to meet the expectations of today’s increasingly diverse and demanding traveler, while highlighting innovation and talent as key drivers of growth and operational excellence.