Eduardo Torres, Areas’ CEO for Latin America, shared with The Moodie Davitt Report the company’s strategy to consolidate and expand its presence in key markets such as Mexico and Chile.
In Mexico, Areas operates approximately 155 points of sale across 22 airports, offering food, beverage, and convenience store services. The company is the leading F&B partner for major airport groups OMA and GAP. Torres highlighted the importance of tailoring offerings to each airport’s unique characteristics. For example, at Los Cabos Airport, where most passengers are U.S. travelers coming from all-inclusive resorts, Areas collaborates with STK to extend the luxury experience until departure.
In Chile, Areas has built a strong presence at Santiago Airport, managing 15 points of sale. The company’s strategy focuses on partnering with local chefs and developing concepts that reflect the country’s culinary culture while integrating global best practices. Torres emphasized the importance of avoiding generic offerings, instead prioritizing high-quality staff and exceptional service, which are key to meeting customer expectations in the region.