In an interview with The Moodie Davitt Report, Sergio Rodríguez, CEO of Areas Iberia, reflected on the challenges he faced when he took over in January 2020, just months before the COVID-19 pandemic disrupted the travel and hospitality sectors. With over 600 locations across Spain and Portugal temporarily closing and more than 6,000 employees affected, Rodríguez prioritized job security and employee well-being, refusing to lay off staff. This commitment strengthened the bond between the company and its workforce, which he credits as a key factor in Areas’ post-pandemic recovery.
One of Areas’ most significant achievements under Rodríguez’s leadership has been securing a major contract at Adolfo Suárez Madrid-Barajas Airport, where the company will operate 35 out of 55 food and beverage outlets. This contract, the largest in Spanish airport history, is expected to generate over €1 billion in revenue over eight years. Additionally, Areas has expanded at Madrid Atocha railway station, where it now manages 11 outlets under seven distinct brands, blending local culinary concepts with international appeal.
Looking ahead, Rodríguez acknowledges ongoing challenges, particularly in talent retention within a 24/7 industry. He emphasizes that delivering quality service depends on motivated employees, reinforcing his belief in fostering a positive work environment. With a strong focus on innovation, sustainability, and employee well-being, Areas Iberia has emerged from the pandemic stronger than ever, positioning itself as a leader in the travel hospitality industry.