Under the leadership of CEO Óscar Vela, Areas has cultivated a distinctive corporate culture that emphasizes collaboration, innovation, and a shared commitment to excellence. This “special spirit,” as Vela describes it in this article, is deeply rooted in the company’s operations across its ten markets, influencing everything from internal initiatives to customer service.
A prime example of this culture in action is the Areas Worldwide Challenge, an internal competition designed to motivate teams to achieve higher sales, enhance service standards, and boost customer satisfaction. This program not only aligns employees with the company’s goals but also fosters a sense of belonging and pride among staff members. Vela believes that such initiatives are instrumental in driving the company’s success, stating, “Our people are our greatest strength, and they take pride in working for Areas.”
In addition to nurturing internal culture, Areas is focused on expanding its global footprint. The company generates approximately €2 billion in revenues from 1,900 points of sale, serving around 350 million customers annually across airports, rail stations, motorways, and other leisure destinations. This growth strategy is supported by a diverse brand portfolio and a commitment to operational excellence, positioning Areas as a leading player in the travel hospitality industry.
Vela’s emphasis on a guest-centric approach and the convergence of food and retail reflects Areas’ adaptability to evolving consumer preferences. By integrating high-quality culinary experiences with retail offerings, the company aims to enhance the overall traveler experience, further solidifying its reputation for excellence in the sector.