{"id":7970,"date":"2024-04-19T17:39:48","date_gmt":"2024-04-19T15:39:48","guid":{"rendered":"https:\/\/areas.com\/?p=7970"},"modified":"2025-04-02T12:36:17","modified_gmt":"2025-04-02T10:36:17","slug":"the-areas-spirit-strengthening-brand-identity-and-corporate-culture","status":"publish","type":"post","link":"https:\/\/areas.com\/en\/press\/airports\/the-areas-spirit-strengthening-brand-identity-and-corporate-culture\/","title":{"rendered":"The \u2018Areas Spirit\u2019: strengthening brand identity and corporate culture"},"content":{"rendered":"

In a recent interview<\/a> with The Moodie Davitt Report<\/em>, Mathieu Herrero, Director of Concepts & Standards Worldwide at Areas, shared insights into how the company is shaping its corporate identity and fostering a strong internal culture. As a leading player in the travel hospitality sector, Areas has focused on unifying its brand across different markets while ensuring that its teams remain aligned with the company\u2019s vision and values.<\/p>\n

Herrero describes his department as \u201cOperational Corporate,\u201d a term that reflects its hands-on approach to supporting business units worldwide. The goal is to drive growth, optimize sales, control costs, and enhance the company\u2019s reputation. This strategy ensures that Areas not only expands in key markets but also maintains operational efficiency while delivering high-quality services. At the heart of this philosophy is what the company calls the \u2018Areas Spirit\u2019\u2014a shared culture of belonging, collaboration, excellence, and responsibility that connects employees across different regions.<\/p>\n

Following Areas\u2019 acquisition by PAI Partners in 2019, the company embarked on a brand repositioning initiative, though the COVID-19 pandemic forced a temporary slowdown. However, this period of reflection allowed Areas to redefine its mission: to revitalize the travel hospitality experience. This vision is reflected in its approach to partnerships, with a mix of strong franchises, locally adapted brands, and proprietary concepts tailored to different environments, whether in airports, motorways, or train stations.<\/p>\n

A key element of this transformation is the company\u2019s emphasis on people. Herrero highlights that Areas operates under the philosophy of \u201cpeople serving people,\u201d placing employees at the center of its business model. Internal engagement programs, such as the Areas Worldwide Challenge, help align teams across global markets, encouraging excellence in customer service, teamwork, and sustainability efforts. With a clear strategy in place and a unified brand identity, Areas continues to strengthen its position as a leader in the travel catering industry, committed to delivering value to both customers and business partners.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a recent interview with The Moodie Davitt Report, Mathieu Herrero, Director of Concepts & Standards Worldwide at Areas, shared insights into how the company is shaping its corporate identity","protected":false},"author":35,"featured_media":7997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"\nThe \u2018Areas Spirit\u2019: strengthening brand identity and corporate culture - Areas | Worldwide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/areas.com\/en\/press\/airports\/the-areas-spirit-strengthening-brand-identity-and-corporate-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The \u2018Areas Spirit\u2019: strengthening brand identity and corporate culture - Areas | Worldwide\" \/>\n<meta property=\"og:description\" content=\"In a recent interview with The Moodie Davitt Report, Mathieu Herrero, Director of Concepts & Standards Worldwide at Areas, shared insights into how the company is shaping its corporate identity and fostering a strong internal culture. 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