{"id":7911,"date":"2025-03-13T16:03:17","date_gmt":"2025-03-13T15:03:17","guid":{"rendered":"https:\/\/areas.com\/?p=7911"},"modified":"2025-03-18T16:03:59","modified_gmt":"2025-03-18T15:03:59","slug":"areas-launches-two-fully-automated-stores-in-the-united-states-and-spain-transforming-the-travel-retail-experience","status":"publish","type":"post","link":"https:\/\/areas.com\/en\/press\/areas-launches-two-fully-automated-stores-in-the-united-states-and-spain-transforming-the-travel-retail-experience\/","title":{"rendered":"Areas launches two fully automated stores in the United States and Spain, transforming the travel retail experience"},"content":{"rendered":"

Areas, a global leader in food & beverage and travel-retail, has opened two fully automated stores under On Your Way<\/em> name, in the United States and Spain, revolutionizing the travel retail experience for passengers and staff alike. These pioneering initiatives reflect the company\u2019s ongoing commitment to leveraging cutting-edge technology to enhance the travel experience while optimizing operational efficiency.<\/p>\n

 <\/p>\n

Automated store at Adolfo Su\u00e1rez Madrid-Barajas Airport, Spain<\/strong><\/p>\n

The first On Your Way<\/em> automated store has opened in Terminal 4\u2019s satellite terminal at Adolfo Su\u00e1rez Madrid-Barajas Airport, making it the first fully automated store at a Spanish airport. This innovative store enables travelers to shop seamlessly by linking their credit card to their unique profile, eliminating the need for manual scanning or payment processes.<\/p>\n

Upon entering the store, customers simply use their credit card to unlock the entrance. Inside, over 30 cameras track their movements and, with the help of advanced weight sensors on each shelf, automatically log the products selected. When the customer exits, the system automatically charges the linked credit card for the items they\u2019ve chosen, ensuring a fast, interruption-free shopping experience.<\/p>\n

The store offers a curated selection of products, including food and beverages, travel essentials, kids\u2019 toys, and personal hygiene items.<\/p>\n

“This automated store is a further step in transforming the travel retail experience,” said Sergio Rodr\u00edguez, CEO of Areas Iberia. “Our commitment to innovation allows us to offer streamlined and convenient solutions that meet the evolving needs of today\u2019s travelers.”<\/p>\n

The opening also strengthens Areas\u2019 presence at Madrid-Barajas, where the company has secured the largest concession in the history of Spanish airports, with control over 70% of estimated sales from the recent tender.<\/p>\n

 <\/p>\n

Automated store at Hartsfield-Jackson Atlanta International Airport, USA<\/strong><\/p>\n

In addition to its Spanish location, Areas will open another On Your Way<\/em> fully automated store at Hartsfield-Jackson Atlanta International Airport (ATL) on March 17, 2025, in the new Concourse E extension. As the world\u2019s busiest airport in passenger volume, ATL provides the ideal environment for this cutting-edge 24\/7 retail experience, which offers a variety of travel convenience items, from beverages and snacks to pre-packaged sandwiches and salads.<\/p>\n

The store uses AI-powered computer vision technology developed by AiFi, Inc., which tracks shoppers and recognizes products as they are selected. The system is integrated into Areas\u2019 Oracle point of sale, providing a completely frictionless experience. Shoppers are automatically charged for their items without the need for manual checkouts, and receipts are available instantly if requested.<\/p>\n

\u201cWe\u2019re incredibly excited to launch On Your Way<\/em> at Hartsfield-Jackson Atlanta International Airport,\u201d said Sal Mendola, Director of Brands & Concepts for Areas. \u201cNow more than ever, our guests expect quick, seamless solutions. We\u2019ve worked tirelessly with our partners at AiFi to curate an autonomous solution that transforms the convenience retail experience, allowing our guests to get in, out, and on their way with ease.\u201d<\/p>\n

Ingo Nehls, Director of IT for Areas USA, added, \u201cWe are proud to deliver this cutting-edge technology that is revolutionizing the travel retail experience. This innovative leap in technology will reshape the way we think about travel retail, providing a seamless, personalized experience that brings us one step closer to the future of retail.\u201d<\/p>\n

 <\/p>\n

A Commitment to Innovation<\/strong><\/p>\n

These two store openings reinforce Areas’ dedication to transforming the travel-retail sector with state-of-the-art technology. The company continues to lead the way with innovative solutions like SELF, the world\u2019s first AI-powered robotic restaurant, which opened at Barcelona-El Prat Airport in January 2025.<\/p>\n

With a global workforce of 20,000 employees, Areas is redefining the traveler experience and leading the charge in the evolution of airport retail.<\/p>\n","protected":false},"excerpt":{"rendered":"

Areas, a global leader in food & beverage and travel-retail, has opened two fully automated stores under On Your Way name, in the United States and Spain, revolutionizing the travel retail expe","protected":false},"author":35,"featured_media":7912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,20],"tags":[],"acf":[],"yoast_head":"\nAreas launches two fully automated stores in the United States and Spain, transforming the travel retail experience - Areas | Worldwide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/areas.com\/en\/press\/areas-launches-two-fully-automated-stores-in-the-united-states-and-spain-transforming-the-travel-retail-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Areas launches two fully automated stores in the United States and Spain, transforming the travel retail experience - Areas | Worldwide\" \/>\n<meta property=\"og:description\" content=\"Areas, a global leader in food & beverage and travel-retail, has opened two fully automated stores under On Your Way name, in the United States and Spain, revolutionizing the travel retail experience for passengers and staff alike. 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