A unique experience in the world of travel
By drawing on its international presence and expertise as a catering specialist, Areas works hand-in-hand with its partners in the airport, motorway and railway segments to ensure they accomplish their missions.
BEING THE TRAVEL CATERER OF CHOICE FOR CONCESSION GRANTORS AND CUSTOMERS
It is not by chance that Areas currently ranks number 3 on the global catering market, and is leader in France and Spain. It has earned this position on the back of its extensive expertise in consumer-flow management, state-of-the-art quality offerings, excellence of service and solid track record.
By drawing on these strengths, Areas is able to develop and reinforce its presence in strategic consumer hubs around the world. Our aim is to become the caterer of choice for travelers by providing menus and services tailored to meet their needs, and ultimately the key partner for catering concession grantors.
Many major global operators have already placed their trust in Areas: SNCF, Airports of Paris, AENA, Los Angeles Airport, Milan Airport, Florida Turnpike, Abertis, Vinci, APRR, Center Parcs, etc.
TAILORED SOLUTIONS DESIGNED TO PUT TASTE INTO TRAVEL
Areas works hand-in-hand with its concessionaire partners throughout all stages of development processes, from consumer-flow strategy definition to the delivery of tailored solutions designed to meet their challenges in specific environments.
Areas creates customized structures designed to reinvent the consumer experience in transportation hubs and leisure venues. Operating in a complex market threatened by the risk of standardization, Areas provides catering services that are unique and far removed from the “ready-made” solution. For example, the Company completely refurbished the catering facilities and reinvented the catering offerings at Madrid Barajas Airport and the Gare de Lyon station in Paris (Hall 2).
IN-DEPTH UNDERSTANDING OF CONSUMER NEEDS
To meet consumer needs and optimize customer satisfaction, Areas has adopted a strategy focused on anticipating and identifying new consumer trends. With this insight, it then finds the talents capable of interpreting these trends and creating concrete solutions. This strategy has enabled Areas to form partnerships with renowned national and international brands much appreciated by consumers (Costa Coffee, Paul, Burger King, Carrefour Express), as well as with local players, such as Bellota in Madrid, Exki in France or Mezza Mediterranean Grille in Detroit (USA).
AN INNOVATIVE CUSTOMER EXPERIENCE
Areas is a pioneer on the travel catering market. Alongside its concessionaire partners who have placed their trust in the company, Areas has adopted an innovative value-creation approach for customers and concessionaires alike, comprising:
- a well-balanced mix between international and local brands,
- new-concept trials , as well as the marketing of complementary brands and promotion of new ones,
- developing applications to ensure that the traveler enjoys a seamless journey (Wiiish app in French railway stations),
- developing premium concepts associated with major names in the world of gastronomy, such as the renowned chefs, Alain Ducasse, Guy Martin and Paco Roncero.
POINTS OF SALE IN 12 COUNTRIES THROUGHOUT EUROPE AS WELL AS IN THE US, MEXICO AND CHILE.